The way forward

The way to get there is by building technology that puts humanity and ethics at the center of its concerns. We help product teams anticipate unintentional consequences and enhance the value their product adds to humanity.


When we got cars and messed up, we invented the seat belt, airbag, and traffic light. But with nuclear weapons and A.I., we don’t want to learn from our mistakes. We want to plan ahead.
— Max Tegmark, MIT Professor


What we do


We conduct Ethics 101 workshops for technologists. Your team of product managers, designers and developers can have a robust discussion on ethical considerations to be mindful of when building technology, and apply it forward to their products.


Do you want to incorporate Humane Ethics principles into your product? We provide consultation services to help identify areas of improvement and develop solutions to address it.


If you share the same values, we would love to know more. Drop us a line to discuss more.

Our Principles

Humane Ethics for Technology is an applied ethics framework that approaches technology from the perspective of its impact on humanity. By combining known consequences of emerging technology and psychological human needs, it breaks down ethics into wellbeing, privacy, security, inclusion, accountability and trust.



Wellbeing is about aligning system goals and incentives in the best interest of humanity. It examines what habits are promoted and the how the business model supports the stated goals.


Privacy is about honouring the user's ownership of their information in the way it is collected, analysed, processed, interpreted and shared.


Accountability is about creating transparency in how decisions are made, biases are addressed and creating pathways for the user to challenge such a decision.


Inclusion is about adapting to the varied capabilities of the user, embracing diversity and creating a sense of belonging. This extends beyond the abilities of the user, adjusting for factors such as digital literacy, and structural inequalities.


Security is about protecting the user's psychological, emotional, intellectual, digital and physical safety.


Trust is about creating a reliable environment that promotes authentic engagement.